What makes a duty-free stand catch attention in a busy airport? With many travelers passing by, a good design can make a stand stands out. Clear displays, easy access, and a tidy layout make shopping smoother.
This articles shares simple ideas to improve the look and layout of duty free stands Dubai so that they attract more interest and increase product sales.
Keep the layout open:
An open layout invites more people to explore. Avoid placing tall shelves near entrances, as they can block the view. Instead, use low counters or display tables at the front. This makes the stand look more open and allows people to see products from a distance without stepping inside first.
Use clear signage:
Clear signs show people what is available at a glance. Use large fonts, simple words, and visible colors. Price labels should be easy to read. Bilingual signs or icons work well in international locations. Hanging signs from the ceiling or placing them at eye level can guide travelers quickly through the space.
Showcase bestsellers:
Some products draw more interest than others. Placing top-selling or popular items near the front creates a quick reason for someone to stop. Use display boxes, lighting, or special shelves to set them apart. Keep these items fully stocked and well presented to draw more attention.
Add lighting for focus:
Lighting highlights products and draws eyes to certain areas. Spotlights or under-shelf lights work well to highlight perfume bottles, electronics, or jeweler. Soft lighting also helps create a relaxed mood, which is better for browsing. Avoid harsh lights that make the space feel too bright or flat.
Display products by category:
Grouping items by type makes it easier to browse. For example, keep all skincare products on one side and snacks on another. This keeps the area tidy and allows shoppers to find what they want faster. Keeping similar packaging or colors together also gives a neat and organized look.
Use colors that match the brand:
Colors affect how people feel in a space. Using colors that match the brand or product group creates a stronger image. For example, gold and black give a premium feel, while light blue and white give a fresh and clean look. Try to use a few main colors to avoid visual clutter.
